WHO Global Report · 2000-2024, projections to 2030
Trends in the Prevalence of Tobacco Use
Global average adult tobacco use has fallen below 20% for the first time, yet the world remains just short of the 30% reduction target and a new generation is being drawn to e-cigarettes. Explore the global picture, regional progress and the youth frontier.
Source: WHO global report on trends in prevalence of tobacco use 2000-2024 and projections 2025-2030 (Geneva: World Health Organization; 2025)
Explore · 2024 estimates
Tobacco use around the world
Age-standardised prevalenceFalling
Current tobacco use, both sexes (aged 15+)
Age-standardised prevalence, 2024. Drag to spin the globe, scroll to zoom, click a country. Grey = no trend estimate.
Selected: ×
LowerHigher
Highest & lowest, 2024
Both sexes · age-standardised prevalence (%)
Highest 8
Lowest 8
What people use, 2024
Age-standardised prevalence by product type and sex. Most tobacco use is smoking, and most smoking is cigarettes.
Table 4 & 5
Regions and income groups
Regional trends, both sexes
Age-standardised prevalence by WHO region, 2000-2024 with projection to 2030 (dashed).
The gender gap in 2024
Prevalence of any tobacco use among men and women by region. The male-to-female ratio is now 5:1 globally.
Income groups converge, then diverge
Age-standardised prevalence by World Bank income group, 2000-2030 (dashed = projection).
How tobacco is used, by region 2024
Any tobacco vs smoked tobacco vs cigarettes (%). South-East Asia stands out for smokeless use.
Table 6 & 9
Progress towards the 2025 reduction target
Countries by target status
Number of countries in each trend category, by WHO region (194 Member States assessed). Target: 30% relative reduction 2010-2025.
The number of users, by region
Estimated tobacco users (millions), 2000-2030. Rising in Africa and the Eastern Mediterranean even as prevalence falls.
Tables 11, 12, 15 & 16
The youth frontier and new products
Adolescents aged 13-15 using tobacco
Prevalence of any tobacco use by region (%). One in ten adolescents already uses tobacco worldwide.
E-cigarettes: adults vs adolescents
Current e-cigarette use (%) by region. Where surveys overlap, adolescents vape at ~9× the adult rate.
Smokeless tobacco use by region, 2024
Prevalence among adults (%). Concentrated in South-East Asia, home to 80% of the world's 359 million users.
A generation at risk
Point-in-time estimates, most recent survey per country.
Conclusions
What the data tells us to do next
Watchpoints